Daimaru Tokyo launches AI-driven marketing service for Asumise store

Daimaru Matsuzakaya Department Stores has introduced ‘Asumise Insight,’ a new marketing solution service for brands exhibiting at its ‘Asumise’ experiential store located on the 9th floor of the Daimaru Tokyo department store.

Asumise Insight utilizes AI to structure and visualize data by combining qualitative feedback from store ambassadors—staff who engage in direct customer interaction—with quantitative behavioral data captured by in-store AI cameras. The service provides brands with a dashboard featuring four key metrics: brand positioning among visitors, identification of high-affinity customer segments, and analysis of friction points that prevent purchases.

Asumise operates as a showroom-style platform where brands can exhibit products for 13-week intervals, reducing the financial risk of permanent physical storefronts. The store recently underwent a renewal, expanding its floor space fourfold to facilitate deeper dialogue between brands and consumers. The service is included as a standard feature for all exhibiting brands at no additional cost.