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2 clusters · 5 sources · 8 days · First seen · Last updated

Daimaru Tokyo Asumise AI marketing service launch

Overview

Daimaru Matsuzakaya Department Stores has introduced ‘Asumise Insight,’ an AI-driven marketing solution for brands exhibiting at its ‘Asumise’ experiential showroom in Daimaru Tokyo.

The service integrates quantitative behavioral data from in-store AI cameras—tracking metrics such as movement, demographics, and dwell times—with qualitative feedback from staff ambassadors who record direct customer interactions. This data is presented to brands through visual dashboards and CSV files to help identify customer segments, brand positioning, and purchase friction points.

Asumise operates as a showroom-style platform where brands can exhibit products for 13-week intervals, allowing customers to test products before purchasing them online. President Koji Munemori stated the service aims to transform consumer hypotheses into ‘true voices’ by digitizing real-time interactions. The Asumise space has seen its exhibition fee revenue grow approximately fivefold over the last five years.

Entities

Daimaru Tokyo · Daimaru Matsuzakaya Department Store · Koji Munemori · Daimaru Matsuzakaya Department Stores · Shion-Kobe

Timeline

  1. [BUSINESS] 2 sources
    Daimaru Matsuzakaya launches AI-driven marketing service

    Daimaru Matsuzakaya has launched ‘Asumise Insight,’ an AI service that analyzes customer movements and staff-recorded feedback to provide brands with actionable marketing data.

  2. [BUSINESS] 3 sources
    Daimaru Tokyo launches AI-driven marketing service for Asumise store

    Daimaru Tokyo’s Asumise store has launched ‘Asumise Insight,’ an AI-powered service that combines staff feedback with camera data to provide brands with deep consumer marketing analytics.

Sources

executive.itmedia.co.jp · prtimes.jp · ryutsuu.biz · stores.co.jp · wwdjapan.com