DAZN to acquire EverPass Media to expand U.S. commercial presence

DAZN has reached an agreement to acquire EverPass Media, a move designed to accelerate the sports streaming service's expansion into the United States commercial market. Following the acquisition, EverPass will be rebranded as ‘DAZN for Business’.

EverPass Media, founded in 2023 by the NFL’s investment arm 32 Equity and RedBird Capital Partners, specializes in distributing premium live sports content to commercial venues such as bars, restaurants, and hotels. The platform holds exclusive commercial distribution rights for the NFL Sunday Ticket and provides access to programming from major leagues including the NBA, MLB, and the English Premier League.

As part of the transaction, RedBird Capital Partners, 32 Equity, and TKO Group Holdings will become minority shareholders in DAZN. EverPass CEO Alex Kaplan will continue to lead the business while taking on an expanded strategic role within DAZN. The acquisition aims to combine DAZN’s global scale and premium content with EverPass’s established distribution infrastructure and relationships with U.S. venues.