DAZN acquires EverPass Media to expand US commercial sports distribution

DAZN has acquired EverPass Media to expand its presence in the United States and launch a dedicated commercial division. EverPass Media, founded in 2023 by RedBird Capital Partners and the NFL’s venture capital arm, 32 Equity, specializes in distributing live sports to commercial venues such as hotels, bars, and restaurants. It holds exclusive commercial distribution rights to the NFL’s Sunday Ticket package.

Following the acquisition, EverPass will be rebranded as ‘DAZN for Business’. As part of the transaction, RedBird Capital Partners, 32 Equity, and TKO Group will become shareholders in DAZN. The move allows DAZN to integrate its consumer streaming services with the hospitality sector, providing a bridge between individual app users and commercial venues.

This acquisition follows recent North American expansions by DAZN, including the purchase of streaming technology company ViewLift. While the financial details of the deal were not disclosed, the integration aims to strengthen DAZN’s ability to serve the American hospitality market and scale its global sports distribution footprint.