Deckers Brands posts Q1 FY2027 revenue above $10 bn as Hoka sales rise

Deckers Brands, the U.S. outdoor‑footwear group behind HOKA and UGG, released its FY2027 first‑quarter results. Revenue reached $10.20 billion, up 5.7% year over year and marking the first quarter to surpass the $10 billion threshold. Operating profit was $1.553 billion and diluted earnings per share came in at $0.94. HOKA net sales grew 7.7% to $7.035 billion, while UGG contributed $2.78 billion, a 4.9% increase. International sales rose 8.4% to $5.021 billion, and direct‑to‑consumer sales jumped 13%, driven by expansion into new markets such as the UK retailer Sports Direct, which will carry several new HOKA models. Wholesale sales were up 2.2%. The company reaffirmed its FY2027 net‑sales outlook of $58.6‑$59.1 billion and expects HOKA growth in the low‑double‑digit range and UGG growth in the mid‑single‑digit range. Shares fell 0.2% to $96.04 following the release, and Deckers repurchased about 3.3 million shares worth $3.38 billion during the quarter.

The outlook includes a modest rise in earnings guidance and continued share‑buyback capacity, while the company noted no new tariff recoveries and highlighted ongoing product innovation across its brands.