Deckers Brands FY2027 Q1 results

Deckers Brands reported FY2027 first‑quarter results in late July 2026, posting record revenue that topped the $1 billion milestone and beating earnings expectations. Hoka sales rose roughly 7‑8%, UGG also grew, and direct‑to‑consumer sales increased sharply. The CFO warned of potential margin pressure from tariffs, higher freight costs and near‑term investments, and gave a modest outlook for the second quarter, leading to a slight dip in the stock price.

A few days later the company reaffirmed its FY2027 net‑sales guidance, noting total revenue of $10.20 billion, continued Hoka sales expansion and an 8.4% rise in international sales, supported by a new partnership with UK retailer Sports Direct. Wholesale sales grew modestly and the firm continued share‑buybacks. Shares slipped marginally after the release, but Deckers highlighted ongoing product innovation and projected low‑double‑digit Hoka growth for the remainder of the year.