Deckers Brands posts record Q1 revenue but faces Hoka growth concerns

Deckers Brands reported fiscal 2027 first‑quarter revenue of $1.02 billion, surpassing the $1 billion milestone and beating analysts' expectations. Adjusted earnings per share came in at $0.94 versus the $0.87 consensus. Overall sales grew 5.7%, driven by a 7.7% rise in Hoka sales to $703.5 million and a 4.9% increase for UGG, while other brands fell sharply.

The company’s CFO warned that tariffs, higher freight costs and near‑term investments could pressure margins, and the second‑quarter outlook was viewed as modest, prompting the stock to slip about 2% after the release. CEO Stefano Caroti attributed the slower Hoka growth to an "unusually early shipments" shift and expects acceleration in the back half of the year, especially through international wholesale channels. Analysts expressed skepticism about the guidance but noted the strong direct‑to‑consumer performance, which rose 17% in the quarter.