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Delhaize and Too Good To Go partner to reduce food waste
Delhaize and Too Good To Go have partnered to increase consumer awareness regarding the food supply chain in an effort to reduce food waste. The collaboration follows research from Too Good To Go indicating that 65% of Belgians believe better knowledge of food origins and production could help decrease waste.
While 98% of Belgians acknowledge the environmental impact of food waste, the research suggests a gap in understanding the scale of the issue, with only one in six people aware that the average person wastes between 31 and 40 kg of food annually. To address this, the partners will release a series of short video interviews featuring various individuals from the food chain to illustrate the labor and resources involved in bringing products to consumers.