Dentsu secures new media agency mandates from TSB and TVS Motor

Dentsu has been appointed as the new media agency partner for TSB in New Zealand following a competitive pitch. The partnership aims to support TSB’s ‘It’s How We Money’ brand platform by utilizing data intelligence and strategic media planning to increase brand salience and reach more New Zealanders in a competitive banking market.

In India, TVS Motor Company has restructured its media mandate, appointing Dentsu Media India as its integrated media partner. This new structure places Dentsu at the center of the brand’s broader media planning, covering traditional media and coordinated cross-channel planning. TVS Motor will split its digital media business between Dentsu and Kinnect, with Kinnect retaining a substantial portion of the digital mandate. The overall account is estimated to be worth approximately ₹200 crore.