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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 4 sources · 21 days · First seen · Last updated
Dentsu business and service expansions
Overview
Dentsu has expanded its service offerings and secured new agency mandates across multiple regions.
In Japan, the company and CARTA ZERO rebranded their real-time terrestrial television advertising service as ‘BoosTV’. Starting October 1, the service expanded its reach to include Yomiuri TV and Chukyo TV, covering the Kanto, Kansai, and Chukyo metropolitan areas. Additionally, Dentsu Soken launched the ‘CIVILIOS Super App’, a platform intended to facilitate digital transformation for local governments by consolidating administrative procedures and local economic features into a single interface.
In the international market, Dentsu was appointed as the new media agency partner for TSB in New Zealand to support its brand platform through data intelligence. In India, TVS Motor Company appointed Dentsu Media India as its integrated media partner, overseeing traditional media and cross-channel planning, while splitting digital media responsibilities with Kinnect.
Entities
Dentsu · Dentsu Soken · Kinnect · Nippon TV · TVS Motor Company
Timeline
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[BUSINESS] 2 sourcesDentsu secures new media agency mandates from TSB and TVS Motor
Dentsu has secured major media agency appointments from New Zealand’s TSB and India’s TVS Motor Company to lead integrated and strategic media planning.
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[BUSINESS] 2 sourcesDentsu launches new advertising and municipal digital services
Dentsu and its affiliates are launching new digital solutions: ‘BoosTV’ for expanded real-time terrestrial TV advertising and the ‘CIVILIOS Super App’ to centralize municipal services and local economies.
Sources
campaignbrief.co.nz · media4growth.com · prtimes.jp · the-miyanichi.co.jp