Digital Commerce Platforms Expand in Paraguay and Ecuador

Fenicio eCommerce, a Uruguay‑based online sales platform, is supporting Paraguayan retailers in professionalising their e‑commerce channels. Country manager Amanda Rojas says the service combines technology with human assistance, helping businesses improve technology, operations, integrations, marketing and team capability. She notes Paraguay’s high internet penetration, widespread use of digital payments and a growing demand for online shopping.

In Ecuador, fintech firm Deuna has partnered with retail giant Corporación Favorita to integrate its unique‑code payment solution in more than 230 stores, including Supermaxi and Megamaxi. The integration, overseen by Álvaro Rotembach, aims to speed up checkout, increase security and offer customers cash‑back incentives. The alliance projects over 270,000 digital transactions by the end of 2026 and plans to extend the solution to the group’s online channels via Tipti.