Digital culture trends spark aura tournaments in Argentina and Ecuador

Digital culture trends are manifesting in physical events across Latin America through 'aura tournaments.' These competitions center on the internet slang term 'farming aura,' which refers to gaining charisma, style, or presence.

In Tucumán, Argentina, the first Aura Tournament took place at Plaza Urquiza. Organized by André Empanada de Arroz, the event drew crowds to participate in 'aura battles' where competitors demonstrated attitude and style. The gathering included diverse performances and utilized social media expressions popular among younger generations.

In Quito, Ecuador, content creators Jaylarow and Rey Julien have organized the 'Definitive Aura Tournament' at La Carolina Park. Scheduled for August 23, the competition will award $100 USD to the winner. Participants will be judged on their clothing, personality, and movements. The event is set to be broadcast on Twitch to reach a wider digital audience.