Dior expands retail with new boutique and fragrance restoration project

Christian Dior Parfums has expanded its retail presence with the opening of a standalone Dior Beauty boutique at Oakbrook Center. The luxury space features a fragrance discovery experience designed by Perfume Creation Director Francis Kurkdjian and offers a range of products including La Collection Privée Christian Dior, skincare, and makeup lines such as Rouge Dior and Dior Forever.

In conjunction with its retail and product developments, Dior has launched the ‘Dioriginals’ project. Led by Francis Kurkdjian, this initiative involves the restoration of 13 iconic fragrances spanning nearly 80 years of the House’s history. The project aims to return scents like Diorama, Diorella, and Dune to their original balance and character by revisiting original formulas to account for changes in ingredient availability and regulations over time. The restored collection is available via Dior’s official website.