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4 clusters · 8 sources · 22 days · First seen · Last updated

Dior fragrance restoration and retail expansion

Overview

Dior Beauty, led by perfume creation director Francis Kurkdjian, is undertaking the ‘Dioriginals’ project to restore 13 iconic fragrances from the Maison’s nearly 80-year history. This archival initiative seeks to return scents such as Diorama, Diorella, and Dune to their original profiles by investigating original formulas and addressing shifts in ingredient availability or legislation. The collection includes classics like Diorissimo, Dolce Vita, Jules, and Dioressence, with some scents dating back to 1949. The project serves as an act of “active conservation” to mitigate technical challenges caused by varying harvests, supplier changes, and evolving European regulations regarding allergens.

Following a four-year development period, the ‘Dioriginals’ collection has officially launched, with scents presented in the historic ‘Ovale’ bottle design originally dating back to 1948. The restored collection is available via Dior’s official website.

Alongside these restoration efforts, the brand continues to expand its product offerings. This includes the launch of Jasmin des Anges Esprit de Parfum within La Collection Privée Christian Dior, a high-concentration iteration utilizing Jasmin Grandiflorum sourced from Grasse, France, and certified ethical growers in Egypt. Retail expansion also includes the opening of a new standalone Dior Beauty boutique at Oakbrook Center, featuring a fragrance discovery experience. Recent product expansions also include a limited-edition ‘Médaillon’ lip balm from the ‘Cinnamon Glaze’ holiday collection. The balm features a gold, Rococo-inspired oval case with an adhesive backing designed to attach to the back of a smartphone. The item has experienced high demand and rapid sell-outs, prompting social media debate regarding its utility as a fashion accessory versus its price and hygiene.

Entities

Francis Kurkdjian · Christian Dior · Grasse · Parfums Christian Dior · Edmond Roudnitska

Timeline

  1. [CULTURE] 2 sources
    Dior launches Dioriginals collection of restored historic fragrances

    Dior has released Dioriginals, a collection of thirteen historic fragrances restored by Francis Kurkdjian to preserve the maison's olfactory heritage spanning eighty years.

  2. [BUSINESS] 2 sources
    Dior launches archival fragrance collection and smartphone-mountable lip balm

    Dior has unveiled the ‘Dioriginals’ collection, reviving 13 archival fragrances, alongside a viral, smartphone-mountable ‘Médaillon’ lip balm from its holiday line.

  3. [BUSINESS] 2 sources
    Dior expands retail with new boutique and fragrance restoration project

    Dior has opened a new standalone Beauty boutique at Oakbrook Center and launched ‘Dioriginals,’ a project by Francis Kurkdjian to restore 13 iconic fragrances to their original compositions.

  4. [CULTURE] 2 sources
    Francis Kurkdjian leads Dior fragrance restoration and new launches

    Dior’s perfume creation director Francis Kurkdjian is restoring 13 archival fragrances through the ‘Dioriginals’ project and launching a concentrated version of Jasmin des Anges.

Sources

beauty.thewom.it · dujour.com · grazia.my · latfusa.com · luxlife.rs · senatus.net · vesti-online.com · webboh.it

This summary has been updated 2 times: see revision history