Diputació de València launches Valencian-language sales campaign for retailers

The Diputació de València, led by President Vicent Mompó, has introduced a new edition of the “Rebaixes en valencià” initiative aimed at encouraging the use of Valencian in local commercial advertising. The programme targets clothing and footwear shops and provides free graphic resources – vertical and horizontal posters, price‑label tags and, for the first time, a digital kit for promoting summer and winter sales on social media, messaging apps and websites.

Materials were designed by graphic artist Ana Policarpo and the campaign is coordinated by the Office of Linguistic Promotion of Moncada together with the Valencian Federation of Municipalities and Provinces, in collaboration with the Generalitat Valenciana and numerous municipal language promotion agencies.