Disney extends Formula 1 partnership through 2028

Disney Formula 1 Pixar Cars merchandise collaboration D23

Disney has extended its partnership with Formula 1 through 2028. The expanded collaboration will now include Pixar’s ‘Cars’ franchise alongside the existing Mickey & Friends lineup.

To commemorate the 20th anniversary of ‘Cars’, the character Lightning McQueen will debut a new livery at the Formula 1 Gran Premio D’Italia in Monza this September. The partnership, themed ‘Fuel the Magic’, includes immersive experiences, social media content, and bespoke merchandise such as apparel and die-cast figures from Mattel.

The new collection was announced at the D23 fan event in Anaheim. Merchandise will be available for purchase at the Disney Store and the official Formula 1 online store, with a global launch scheduled for late August.

Entities

Disney · Formula 1 · Make-A-Wish America · Mattel · Pixar

Sources

Lightning McQueen zagości na włoskim wyścigu F1 w Monza z okazji 20-lecia "Auta" [f1zone.pl]

3 days ago

Disney and Formula 1 Extend Collaboration; Celebrate “Cars” 20th Anniversary [mouseplanet.com]

4 days ago

Formula 1 e Disney estendono "Fuel the Magic" fino al 2028, arriva Cars - 0-100. it [www.0-100.it]

3 days ago

Che ci fa la Disney in Formula 1? | FormulaPassion. it [www.formulapassion.it]

2 days ago

F1 e Disney rinnovano “Fuel the Magic” fino al 2028: a Monza arriva Saetta McQueen [www.newsauto.it]

3 days ago

Disney extends F1 partnership into 2028 - Retail Gazette [www.retailgazette.co.uk]

4 days ago