Disney Japan appoints Sakura Shou, Abe Ryohei, Kawashima Noe as Winnie‑the‑Pooh 100‑year ambassadors

Walt Disney Japan announced a new campaign called “Pooh Time” to mark the 100th anniversary of A. A. Milne’s original Winnie‑the‑Pooh book, slated for 14 October 2026. The company named three Japanese entertainers – singer‑actor Sakura Shou, Snow Man member Abe Ryohei, and Travis Japan member Kawashima Noe – as special ambassadors for the project. The initiative encourages busy people to enjoy gentle, “do‑nothing” moments like Pooh, and will be supported by visual promotions and a behind‑the‑scenes video. In their comments, Sakura Shou said he looks forward to the “chemistry” of working with the younger idols, while Abe and Kawashima expressed excitement about sharing Pooh’s timeless message of curiosity and kindness. Disney plans further campaigns and collaborations around the centennial celebration.