Disney launches Princess campaign with Motsi Mabuse

Disney has launched a new campaign titled ‘Once a Princess, Always a Princess’ in Germany and Great Britain. Motsi Mabuse has been appointed as the brand ambassador for the initiative.

In discussions regarding the campaign, Mabuse highlighted the role of Disney stories in connecting generations and providing a sense of security and imagination for children. The campaign focuses on themes of self-worth, self-love, and the importance of expressing one's own opinion.

To coincide with Global Princess Week, promotional activities include the release of a new short film and product giveaways featuring merchandise from brands such as Mattel, JAKKS Pacific, and Clementoni.