Domino’s Australia relaunches 16-inch New Yorker pizza range

Domino’s Australia has relaunched its 16-inch New Yorker pizza range nationwide for a limited time. The menu features five New York-inspired options, including The Big Cheese, Pepperoni Boss, Hot Honey Pepperoni Boss, Little Italy, and Bacon Kingpin. These large, foldable slices are made in-store using hand-stretched dough.

To support the relaunch and its “Drop Everything* It’s Domino’s™” brand platform, the company is conducting a street activation in Sydney involving a custom-wrapped yellow New York-style taxi. The campaign also includes a New York-inspired Block Party at Room 22 in Sydney on 24 September. This free public event, held in partnership with Coca-Cola and Foot Locker, will feature DJs, sneaker drops, and giveaways.