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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 8 days · First seen · Last updated
Domino’s Australia brand relaunch and product expansion
Overview
Domino’s Australia has introduced a new brand platform titled ‘Drop Everything* It’s Domino’s’, designed to shift market positioning toward food personality. This initiative includes the launch of a 16-inch ‘New Yorker’ pizza range across Australia and New Zealand, featuring five varieties: The Big Cheese, Pepperoni Boss, Hot Honey Pepperoni Boss, Little Italy, and Bacon Kingpin.
To support the rollout, the company has established Coca-Cola as its new drinks partner in the ANZ region. Marketing efforts include street activations in Sydney, such as a custom-wrapped New York-style taxi, and a New York-inspired ‘Block Party’ on 24 September. This public event, held in partnership with Coca-Cola and Foot Locker, will feature DJs and giveaways.
Entities
Coca-Cola · Bureau of Everything · Foot Locker · Domino’s Australia · Domino's
Timeline
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[BUSINESS] 5 sourcesDomino’s Australia relaunches 16-inch New Yorker pizza range
Domino’s Australia has relaunched its 16-inch New Yorker pizza range nationwide, supported by a Sydney-based marketing campaign featuring a New York-style taxi and a public block party.
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[BUSINESS] 3 sourcesDomino's launches new brand platform and New Yorker pizza range
Domino's Australia has launched a new brand platform and a 16-inch ‘New Yorker’ pizza range, alongside a new beverage partnership with Coca-Cola across Australia and New Zealand.
Sources
campaignbrief.com · franchisebusiness.com.au · merca20.com · newzealandnow.govt.nz · qsrmedia.com.au · thekickzstand.com.au