started · updated
Donatella Versace and Revolve Group launch new fashion and beauty venture
Donatella Versace has announced a new joint venture with Revolve Group to launch an independent fashion and beauty brand. The partnership aims to target younger consumers, specifically Millennials and Generation Z, by combining Versace’s creative influence with Revolve’s digital-first retail infrastructure and global reach.
Donatella Versace will serve as the Chief Creative Officer for the new venture, overseeing its identity, products, and cultural direction. The brand is expected to debut its first products in the beauty sector, with a full launch planned for 2027. The initial rollout will focus on markets in the United States, Latin America, Asia-Pacific, and the Middle East.
This move follows Versace’s transition under the ownership of the Prada Group, which acquired the fashion house in late 2024. The new venture is an independent business, separate from the Versace brand, allowing the designer to build a new identity from the ground up.
Entities
Capri Holdings · Donatella Versace · Michael Mente · Mike Karanikolas · Prada Group · REVOLVE Group, Inc. · Revolve Group · Versace
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Donatella Versace will serve as Chief Creative Officer for the new venture. d.repubblica.it · www.fanpage.it
- [● 3 SOURCES] Donatella Versace and REVOLVE Group, Inc. have announced a new joint venture. bahrainbulletin.com · d.repubblica.it · www.fanpage.it
- [● 2 SOURCES] Donatella Versace left her role as creative director of the Versace Maison in March 2025. d.repubblica.it · www.fanpage.it
- [● 2 SOURCES] The first product launch will be in the beauty sector. d.repubblica.it · www.fanpage.it
- [○ 1 SOURCE] The new brand is scheduled to debut in 2027. d.repubblica.it
- [● 3 SOURCES] The venture will create an independent beauty and fashion business. bahrainbulletin.com · d.repubblica.it · www.fanpage.it