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2 clusters · 39 sources · 3 days · First seen 6 days ago · Last updated 3 days ago

Donatella Versace and Revolve Group brand venture

Overview

Donatella Versace has announced a joint venture with the American retailer Revolve Group to launch an independent fashion and beauty brand. Serving as Chief Creative Officer, Versace will oversee the brand’s identity, product development, and cultural direction.

The new venture aims to target Millennial and Generation Z consumers by combining Versace’s creative influence with Revolve’s digital-first retail infrastructure and marketing capabilities. While the specific brand name and exact product categories remain undisclosed, the project is expected to debut its first products in the beauty sector by 2027.

The initial rollout will focus on markets in the United States, Latin America, Asia-Pacific, and the Middle East. This collaboration represents a significant move for Versace, as it marks the first time in decades that her creative direction will exist outside of the fashion house founded by her brother, Gianni Versace.

Entities

Donatella Versace · Revolve Group · REVOLVE Group, Inc. · Versace · Mike Karanikolas

Timeline

3 days ago

[BUSINESS] 8 sources
Donatella Versace partners with Revolve Group for new brand
Donatella Versace is partnering with Revolve Group to launch a new beauty and fashion brand, serving as Chief Creative Officer to target global markets including the US and Asia-Pacific.
6 days ago

[BUSINESS] 31 sources
Donatella Versace and Revolve Group launch new fashion and beauty venture
Donatella Versace and Revolve Group are launching an independent fashion and beauty brand targeting younger generations, with an initial beauty launch expected in 2027.

Sources

alistmagazine.ro · archive.in.gr · avanti24.pl · bahrainbulletin.com · businessintelligence.mo · codigoqro.mx · cpp-luxury.com · d.repubblica.it · diario.mx · eco.sapo.pt · elliberal.cat · elplural.com · elu.ohtuleht.ee · fanpage.it · fashionweekdaily.com · fjala.al · freshmagparis.com · glamurama.com.br · grazia.my · inmagazine.ig.com.br · lavanguardia.com · merca2.es · metropoles.com · metropolitanmagazine.it · minmote.no · moda.cz · mvcmagazine.com · mx.hola.com · news.arkiva.de · newsit.gr · revistamercado.do · slava.bg · stylerave.com · telegrafi.com · theluxauthority.com · todateen.com.br · tuenlinea.com · vg.no · vogue.mx