Donatella Versace partners with Revolve Group for new brand

Donatella Versace has announced a new partnership with the American retailer Revolve Group to launch a new fashion and beauty brand. Serving as Chief Creative Officer, Versace will oversee the brand's identity, product development, and cultural direction.

The venture will initially focus on the beauty sector, with products expected to debut by 2027. While the specific brand name and product categories—such as makeup, fragrances, or skincare—remain undisclosed, the project aims to target markets in the United States, Latin America, Asia-Pacific, and the Middle East.

This collaboration combines Versace's creative influence with Revolve's infrastructure, including e-commerce technology, consumer data, and marketing capabilities. This marks the first time in decades that Versace's creative direction will exist outside of the fashion house founded by her brother, Gianni Versace.