Dove introduces fragrance inspired by Original Beauty Bar

Dove has announced the launch of Dove Original Fragrance, a new perfume designed to replicate the scent of its iconic Original Beauty Bar. The product development follows years of consumer requests to translate the recognizable scent of the soap into a wearable fragrance.

Developed in collaboration with renowned perfumer Ann Gottlieb, who has worked on scents for Marc Jacobs and Calvin Klein, the fragrance aims to preserve the clean, creamy essence of the original product. Gottlieb incorporated floral and creamy elements to soften the scent while maintaining its signature freshness. The perfume is described as light, airy, and gentle, intended to serve as either a standalone fragrance or a base for scent layering.