[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 5 days · First seen · Last updated

Dove launch of Original Beauty Bar fragrance

Overview

Dove announced the development of Dove Original Fragrance, a new perfume designed to replicate the scent of its iconic Original Beauty Bar. Developed in collaboration with perfumer Ann Gottlieb, the scent aims to preserve a “clean, creamy essence” by incorporating floral and creamy elements to soften the original notes.

The product was released as a limited-edition fine fragrance featuring a glass bottle inspired by the shape of the beauty bar. In a historical reference, the fragrance was priced at $19.57 to commemorate the year 1957, when the Original Beauty Bar was first introduced. Following high consumer demand, the limited batch sold out in less than 10 minutes.

Entities

Ann Gottlieb · Dove · Marc Jacobs · Calvin Klein

Timeline

  1. [BUSINESS] 2 sources
    Dove launches limited-edition perfume inspired by Original Beauty Bar

    Dove released a limited-edition perfume inspired by the scent of its Original Beauty Bar, which sold out in under 10 minutes.

  2. [BUSINESS] 2 sources
    Dove introduces fragrance inspired by Original Beauty Bar

    Dove is launching a new perfume, Dove Original Fragrance, which replicates the scent of its iconic Original Beauty Bar soap.

Sources

fashionbiznes.pl · ljepotaizdravlje.ba · ohlalamag.com · telegram.hr