Dove launches limited-edition perfume inspired by Original Beauty Bar

Dove has released its first fine fragrance, a limited-edition perfume designed to replicate the scent of its iconic Original Beauty Bar. Developed by perfumer Ann Gottlieb, who has previously worked on scents for brands such as Calvin Klein, Dior, and Marc Jacobs, the fragrance aims to translate the familiar, clean aroma of the soap into a wearable scent.

Gottlieb modified the original notes by softening some fresh elements and adding floral and creamy accents to create a fresh, soft, and creamy profile. The product features a rounded glass bottle inspired by the shape of the beauty bar, topped with a gold cap in the shape of a dove.

In a nod to the product's history, the fragrance was priced at $19.57, referencing the year 1957 when the Original Beauty Bar was first introduced. Following high consumer demand, the limited batch sold out in less than 10 minutes.