Dragon Quest partners with Gelato Pique for limited café menu and merch in Japan

Gelato Pique Café, operated by Mash Food Lab Co., announced a collaboration with Square Enix’s Dragon Quest series titled “PIQUE CAFE encounters DRAGON QUEST.” The partnership runs from 7 to 20 August 2026 and will be featured at Gelato Pique locations including Shibuya Hikarie and Omotesando Hills, as well as stores across Japan.

The collaboration offers cloud‑inspired sweets such as mousse‑cream crepes, soda floats, sundae and shaved‑ice, alongside limited‑edition merchandise like tote bags, t‑shirts, blankets, mugs and stickers. In parallel, a room‑wear collection of pajamas, hoodies, cardigans and accessories showcasing original Dragon Quest monster artwork will be sold nationwide through Gelato Pique shops, the brand’s online store, the MASH STORE app and USAGI ONLINE.

All items are limited in quantity, with each purchase of a collaboration menu item granting a random sticker from eight designs. The collaboration celebrates Dragon Quest’s 40th anniversary and marks the second joint venture between the two brands.