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8 clusters · 19 sources · 35 days · First seen · Last updated

Categories: CULTURE · BUSINESS

Dragon Quest 40th Anniversary Celebration

Entities: Mash Food Lab Co., Ltd. · Gelato Pique Café · Square Enix Co., Ltd. · Dragon Quest series

Overview

Square Enix’s 40th‑anniversary campaign in Japan continued through July and August 2026. The Tokyu Plaza Harajuku exhibition “Dragon Quest the DIVE –まだ見ぬ冒険の舞台へ–” ran from 17 July to 6 September, featuring a Meta Quest 3 VR ride with motion seats, a 2‑metre‑plus King Slime statue, archival displays, voice‑acted “Homi‑ta” interactions and facial‑tracking mirrors that turned visitors into townsfolk, plus a pop‑up FAMiRES × Dragon Quest restaurant on the fifth floor.

From 1 August, Lawson stores sold ¥790 lottery tickets (“ドラゴンクエストふくびき所スペシャル～40年目の旅立ち～”) offering themed stationery, a logo‑shaped light, a sound block of series music, acrylic panels, character‑and‑slime figurines, a 40th‑logo glass plate and a limited “メタリックモンスターズ りゅうおう” figure. The launch of both the lottery and the Harajuku exhibition was announced on 21 July.

Yoshinoya’s ongoing Dragon Quest Walk promotion faced renewed scrutiny after a video suggested staff were sorting prize figurines for resale. The chain clarified that the sorting aimed to prevent uneven distribution when bulk shipments arrived, denied any employee‑led resale, apologized for misunderstandings, reiterated its anti‑resale policy and noted the temporary store closure (21‑24 July) was due to scheduled maintenance.

A new partnership with Gelato Pique Café ran from 7 to 20 August, offering cloud‑inspired sweets such as mousse‑cream crepes, soda floats and shaved‑ice, plus limited‑edition merchandise (tote bags, t‑shirts, mugs, stickers) and a room‑wear line of pajamas and hoodies featuring original Dragon Quest monster artwork. All items were sold in select Gelato Pique locations and online, further expanding the anniversary celebrations.

Timeline

  1. 3 days ago

    [CULTURE] 5 sources
    Dragon Quest partners with Gelato Pique for limited café menu and merch in Japan

    Gelato Pique Café teams with Square Enix’s Dragon Quest for a 7‑20 August 2026 limited menu and merchandise launch across Japan, including themed sweets, apparel and collectibles.

  2. 10 days ago

    [BUSINESS] 2 sources
    Yoshinoya clarifies staff handling of Dragon Quest Walk prize figures after resale allegations

    Yoshinoya said staff were only re‑packaging Dragon Quest Walk figurines to avoid bias after a video sparked resale rumors; no wrongdoing was found and the store closure was unrelated.

  3. 11 days ago

    [CULTURE] 5 sources
    Dragon Quest 40th Anniversary Celebrations Launch in Japan with Lawson Lottery and Harajuku Exhibition

    Square Enix commemorates Dragon Quest’s 40th anniversary in Japan with a Lawson lottery of themed collectibles starting Aug 1 2026 and a multi‑floor Harajuku exhibition (July 17‑Sept 6) featuring VR rides and a

  4. 17 days ago

    [CULTURE] 2 sources
    Dragon Quest 40th Anniversary Exhibition Opens in Tokyo

    Tokyo hosts a multi‑floor Dragon Quest 40th anniversary exhibition with VR rides and rare archives, while *Ongaku no Tomo* magazine releases a special issue on the series' music.

  5. 17 days ago

    [BUSINESS] 2 sources
    Yoshinoya shortens second‑wave Dragon Quest Walk set sales period to one week

    Yoshinoya cut the sales window for its second Dragon Quest Walk collaboration set to one week, after the first wave sold out fast, sparking fan disappointment and resale concerns.

  6. 23 days ago

    [CULTURE] 3 sources
    Dragon Quest collaborations launch Yoshinoya menu and Tokyo anniversary exhibition

    Yoshinoya’s Dragon Quest Walk menu sold out early, with a second set launching July 16, while Tokyo hosts a Dragon Quest 40th‑anniversary exhibition (July 17‑Sept 6) featuring VR rides, a giant King Slime, and

  7. 30 days ago

    [BUSINESS] 3 sources
    Yoshinoya teams with Dragon Quest Walk for limited‑edition figurine meal sets

    Yoshinoya and Dragon Quest Walk began a July‑August 2026 Japan‑wide campaign offering meal sets with random game figurines; many stores sold out the first‑day stock within an hour.

  8. about 1 month ago

    [CULTURE] 4 sources
    Square Enix and Yoshinoya launch Dragon Quest Walk collaboration in Japan

    Square Enix’s Dragon Quest Walk teams up with Yoshinoya in Japan from July 1 2026, adding in‑game Yoshinoya spots, exclusive monsters, limited‑edition figurines and restaurant coupons, sparking strong fan buzz.

Sources

animeanime.jp · gamespark.jp · getnews.jp · gourmetbiz.net · huffingtonpost.jp · i.gamebiz.jp · inside-games.jp · j-cast.com · magmix.jp · middle-edge.jp · news.cube-soft.jp · news.denfaminicogamer.jp · nonfiction.pl · pashplus.jp · s.animeanime.jp · s.inside-games.jp · seoulspa.vn · smart-flash.jp · vanitymix.jp