DS Automobiles launches premium DS N°7 SUV in Turkey and Switzerland

DS Automobiles introduced its new DS N°7 premium SUV, aiming to boost the brand’s presence in Turkey and Switzerland. The model is slated to arrive on Turkish roads in October, while Swiss showrooms can order it immediately.

The 4.66‑meter‑long SUV features a low drag coefficient of 0.26, a 740 km electric range for the long‑range version, and a spacious cargo capacity of up to 1,570 L with the rear seats folded. Prices in Switzerland start at 42,900 CHF for the base model and 51,900 CHF for the fully electric version. Design updates include an illuminated front grille, V‑shaped daytime lights, and a 10.25‑inch infotainment screen.

DS aims to revive sales after a slowdown in the Swiss market, where sales of DS models fell to less than half of 2023 levels. The launch is positioned as a key step in revitalising the DS brand’s premium SUV lineup across Europe.