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[BUSINESS] · Italy, Germany · 3 sources

DS Automobiles unveils premium N°7 SUV and sponsors European golf tour

DS Automobiles introduced its new compact premium SUV, the DS N°7, at the 83rd Open d'Italia in Turin. The model, positioned in the premium C‑SUV segment, measures 4.66 m in length with a 2.79 m wheelbase and offers a 560‑litre boot. It is available in three powertrains: a 350 hp E‑Tense FWD Long‑Range electric version with a 97.2 kWh battery promising a WLTP range of 740 km, a 145 hp hybrid, and a 145 hp internal‑combustion variant. Standard equipment includes a 16‑inch touchscreen with ChatGPT integration, advanced driver‑assist systems, and premium audio. Prices start at €42,400 for the hybrid and €50,900 for the electric version, with financing options from Stellantis Financial Services.

The brand also acted as Title Sponsor of the Italian Open and will continue its partnership with the DP World Tour at the BMW International Open in Munich, Germany, from 2–5 July. Six Italian golfers—Guido Migliozzi, Matteo Manassero, Renato Paratore, Filippo Celli, Stefano Mazzoli and Gregorio De Leo—are in the field of 156 players competing for a $3 million purse. The tournament marks the sole German stop on the tour and concludes the European Swing of the season.