Dulux announces Soulful Sage as 2027 trend color

Dulux has unveiled ‘Soulful Sage’ as its trend color for 2027. The shade is a light sage green described as a gentle and uplifting nuance designed to bring a sense of nature into the home.

As an alternative to neutral tones like beige, cream, or white, the color is intended to create stylish and cozy accents. Dulux suggests using the shade in various ways, such as painting a single accent wall or applying it to an entire room to create an inviting atmosphere in living areas or a calming mood in bedrooms.

To assist with interior design, Dulux has released three distinct color palettes to complement the new shade: ‘Glow,’ which pairs the green with warm earth tones; ‘Lift,’ which combines it with soft pink and ochre; and ‘Light,’ which utilizes blue shades.