< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [CULTURE]

6 clusters · 11 sources · 19 days · First seen · Last updated

2027 color trend forecasts

Overview

Major paint and color forecasting brands have begun announcing their ‘Color of the Year’ selections for 2027, signaling a collective shift toward nature-inspired, calming, and earthy palettes. Specific brand selections include C2 Paint’s ‘Pueblo,’ a hue shifting between earth, rose, and brown, and Little Greene’s ‘Marle,’ a clay-inspired mid-brown designed to bring warmth to contemporary interiors. Other industry leaders have identified shades such as WGSN and Coloro’s ‘Luminous Blue,’ Sherwin-Williams’ ‘Celery,’ and Behr’s ‘Grounded.’ Dulux has joined these forecasts by unveiling ‘Soulful Sage’ as its 2027 trend color. Described as a light, gentle, and uplifting sage green, the shade is intended to serve as a stylish alternative to traditional neutrals like beige or white. To support interior design applications, Dulux released three complementary palettes: ‘Glow,’ featuring warm earth tones; ‘Lift,’ pairing the green with soft pink and ochre; and ‘Light,’ which utilizes blue shades. Expanding on this trend, PPG has announced ‘Country Soil’ as its 2027 Color of the Year, describing it as a warm, saturated hue combining beige, taupe, and grey to reflect consumer desires for tranquility and security. This shift toward autumnal aesthetics is also appearing in material selections; the brand Kreoo has introduced a collection of natural stones with warm hues, including marbles such as Breccia di Vendôme, Travertino Rosso, and Emperador Light. These materials are being integrated into new furniture designs, such as the Aphaia marble side table series and the Prince table. Recent industry analysis emphasizes the prominence of natural and calming tones, specifically highlighting various shades of green as timeless choices. Behr’s ‘Grounded’ is characterized as an earthy and practical olive green with brown undertones, while Sherwin-Williams has introduced ‘Celery,’ a subtle yellow-green.

Entities

Sherwin-Williams · Dulux · Behr · Benjamin Moore · Valspar

Timeline

  1. [CULTURE] 2 sources
    Designers predict 2027 color trends focusing on warmth and grounding

    Paint brands and designers predict 2027 color trends will favor grounding, warm, and calming shades like greens, muted blues, and deep purples to create stable and comfortable home environments.

  2. [CULTURE] 2 sources
    Dulux announces Soulful Sage as 2027 trend color

    Dulux has named ‘Soulful Sage,’ a light and uplifting sage green, as its trend color for 2027, offering a nature-inspired alternative to neutral wall tones.

  3. [CULTURE] 2 sources
    Interior design trends shift toward warm, earthy tones

    Design trends are moving toward earthy tones, with PPG naming ‘Country Soil’ as the Color of the Year for 2027 and Kreoo releasing a warm-toned marble collection for the autumn season.

  4. [CULTURE] 2 sources
    Interior design trends forecast natural colors for 2027

    Interior designers predict natural tones, various greens, and earthy shades like Behr’s ‘grounded’ will dominate home decor trends in 2027.

  5. [CULTURE] 2 sources
    Color trends for 2027 shift toward nature-inspired earth tones

    Paint brands and color forecasters are announcing 2027 ‘Colors of the Year,’ highlighting a trend toward nature-inspired earth tones, mossy greens, and calming blues.

  6. [CULTURE] 2 sources
    Paint brands announce 2027 Colors of the Year

    Paint brands C2 Paint and Little Greene have announced their 2027 Colors of the Year, focusing on warm, earthy tones like Pueblo and Marle to drive interior design trends.

Sources

aspiremetro.com · camillestyles.com · eldoradostone.com · elle.de · glas-slavonije.hr · homesandgardens.com · index.hr · interiorbusiness.nl · puffbohne.de · rachaeltaylordesigns.co.uk · sign.nl

This summary has been updated 3 times: see revision history