E-mart and Hyundai Card to host Wine Grab Festa in Seoul

E-mart and Hyundai Card are collaborating to host ‘Wine Grab Festa,’ an experiential event combining alcohol tasting with cultural performances. Scheduled for the 16th through the 18th of next month, the event will take place at the Hyundai Card Cooking Library and Red Bar in Gangnam, Seoul.

Participants will be able to taste over 30 varieties of wine and whisky. Through E-mart’s ‘Wine Grab’ service, attendees can order the products they taste for pickup at E-mart or Traders locations. Some items will be available at discounted rates for Hyundai Card holders. The event will also feature jazz performances by Luca Miner, a DJ show by DJ Chunja-man, and talk concerts with composer Kim Hyung-suk and singer Hanhae.

E-mart aims to use this partnership to expand brand awareness and strengthen customer loyalty by combining the liquor expertise of Wine Grab with Hyundai Card’s brand space management. Since its renewal last November, the Wine Grab service has seen significant growth, with sales increasing approximately three times compared to the previous year and the user base exceeding 600,000 people as of late September.