Japanese restaurant chains launch seasonal food festivals and discounts

Various Japanese restaurant chains are launching seasonal food promotions and discount campaigns throughout October and November 2026.

Yoshinoya is hosting an ‘Autumn Gyudon Festival’ from October 15 to 21, offering 100 yen discounts on gyudon and related items for both dine-in and takeout. Kura Sushi is celebrating its upcoming 50th anniversary with a ‘Settlement Grand Appreciation’ fair starting October 16, featuring popular items like eel and crab for 110 yen. Hama Sushi is also running an autumn festival starting October 14, highlighting Hiroshima oysters and seasonal seafood.

Other specialized promotions include Toriyamaru Hachi’s seasonal gourmet fair, which features a dessert collaboration to support Kumamoto reconstruction efforts. Chimney Group is launching an ‘Autumn Appetite Gourmet Fair’ across 259 locations on October 15, combining seasonal ingredients like mackerel pike and oysters with American-style foods. Additionally, Matsuya has introduced its ‘MEGA Mori’ fair, featuring larger portions of kimchi and beef bowls, while Furuichian is releasing a limited-edition beef and burdock roll to coincide with ‘Good Meat Day’ on November 29.