Ekspo 2027 and HORES partner to prepare Serbia's hospitality sector

The company Ekspo 2027 and the hospitality association HORES have signed an institutional partnership agreement to prepare Serbia's tourism and hospitality sectors for the upcoming Ekspo 2027 exhibition in Belgrade.

Signed by Danilo Jerinić, director of Ekspo 2027, and Georgi Genov, director of HORES, the agreement focuses on coordinating accommodation capacities, improving service quality, developing digital reservation tools, and providing professional training for employees. The partnership also aims to promote Serbia as a global tourist destination.

Beyond the immediate needs of the exhibition, the collaboration seeks long-term benefits, including increased competitiveness for the domestic hospitality industry and the development of sustainable tourism. Currently, Ekspo 2027 has confirmed more than 140 international participants, surpassing the previous record of 117 participants set at the Astana exhibition in 2017.