El Corte Inglés launches back-to-school campaign with discounts

El Corte Inglés has launched its ‘Vuelta al Cole 2026’ campaign, offering various discounts and promotions on school supplies, stationery, and clothing. The retailer is providing significant price reductions, including backpacks from brands such as Safta, Boomerang, and Eastpak with discounts of up to 50%. Specifically, Boomerang models are available starting from 9.99 euros.

In addition to direct discounts, the company is offering a 10% bonus on purchases of stationery, textbooks, uniforms, children's footwear, and backpacks. These bonuses can be used until October 11 for future purchases exceeding 30 euros in various categories, including electronics, fashion, and home goods. For food purchases, a minimum spend of 60 euros is required to qualify for the promotion.

The campaign also features an emotional advertising strategy developed with the production company Roma, utilizing an adapted version of ‘All You Need Is Love’ to connect with families. Furthermore, customers spending over 30 euros in selected categories can participate in a sweepstakes for a trip organized by Viajes El Corte Inglés.