Spanish retail back-to-school campaigns

Overview

Major Spanish retailers have launched their annual ‘Back to School’ campaigns for 2026.

Alcampo has introduced a range of school supplies and clothing, highlighting sustainability through items made from recycled plastic or certified wood. The retailer is also running a solidarity campaign to collect supplies for vulnerable families through local social entities.

El Corte Inglés is offering discounts of up to 50% on specific brands like Safta, Boomerang, and Eastpak. Their promotion includes a 10% bonus on various school-related purchases to be used for future shopping, alongside a sweepstakes for a trip.

Entities

El Corte Inglés · Roma · Rubio · Viajes El Corte Inglés · Alcampo

Timeline

1 day ago

[BUSINESS] 2 sources
El Corte Inglés launches back-to-school campaign with discounts
El Corte Inglés has launched its back-to-school campaign, offering up to 50% off backpacks and a 10% bonus on various school-related purchases to assist families with the new academic year.
4 days ago

[BUSINESS] 3 sources
Alcampo launches annual Back to School campaign
Alcampo has launched its annual ‘Back to School’ campaign in Spain, featuring sustainable products and a solidarity drive to collect school supplies for vulnerable families.

Sources

lavozdelaa6.es · marketingdirecto.com · moncloa.com · profesionalreview.com