e.l.f. Cosmetics and Bubble Skincare debut limited-edition hybrid line at Target

e.l.f. Cosmetics and Bubble Skincare announced a limited-edition collaboration that combines each brand's best‑selling items into three dual‑chamber products: Drop N’ Dunk (bronzing drops with a hydrating cream), Glow Talk (lip balm blended with a lip serum) and Camo Slide (liquid blush paired with a hyaluronic‑acid serum). The collection launches online on August 7 and reaches Target stores on August 9, with prices ranging from $10 to $18 and each product offered in three shades.

Chief Marketing Officer Oshiya Savur said the partnership reflects both brands' community‑driven ethos, while Bubble founder and CEO Shai Eisenman highlighted long‑standing consumer demand for the hybrid formats. The line is positioned as a “holy grail” hybrid offering, aiming to tap the TikTok‑driven popularity of both brands.