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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 11 days · First seen · Last updated
e.l.f. Cosmetics product expansion and collaborations
Overview
e.l.f. Cosmetics has expanded its product offerings through strategic collaborations and the release of budget-friendly alternatives to luxury beauty brands.
In early August, the company announced a limited-edition hybrid line in partnership with Bubble Skincare. The collaboration features three dual-chamber products, including bronzing drops with hydrating cream and lip balm blended with lip serum, scheduled for release at Target and online.
Following this, e.l.f. Cosmetics introduced a new lineup of makeup and skincare products designed to serve as affordable alternatives to high-end labels such as Rhode, Rare Beauty, and Charlotte Tilbury. These products, which include sheer blush tints and cream blush sticks, are largely priced under $15 and aim to provide similar performance to luxury counterparts.
Entities
e.l.f. Cosmetics · Target · Summer Fridays · Bubble Skincare · Rhode
Timeline
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10 days ago
[BUSINESS] 2 sourcese.l.f. Cosmetics launches new affordable alternatives to luxury beauty brandse.l.f. Cosmetics has launched a new range of affordable makeup and skincare products priced under $15, offering alternatives to luxury brands like Rhode, Rare Beauty, and Charlotte Tilbury.
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20 days ago
[BUSINESS] 2 sourcese.l.f. Cosmetics and Bubble Skincare debut limited-edition hybrid line at Targete.l.f. Cosmetics and Bubble Skincare have teamed up to release a limited-edition hybrid collection of three dual‑chamber products—Drop N’ Dunk, Glow Talk and Camo Slide—available at Target from Aug 9, priced $
Sources
eonline.com · yve-style.com