Elgiganten launches digital loyalty card for Apple Wallet

Elgiganten has launched a new digital loyalty card, the ‘Elgiganten-passet’, which integrates with Apple Wallet. The company claims to be the first in Europe to implement this specific method of adding a digital card to Apple Wallet.

When customers pay using Apple Pay in physical stores, they can add the card to their Wallet with a single tap directly from their phone, bypassing the need for forms, QR codes, or manual registration. Once added, purchases are automatically registered to the customer’s profile, digital receipts are issued, and customers are automatically entered into the ‘Gigachancen’ promotion without needing to provide personal details at the checkout.

CEO Peder Stedal stated that the initiative aims to simplify the shopping experience and provide immediate access to member benefits. The company is currently working on expanding services through the card and plans to make the solution available for Android devices in the future.