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2 clusters · 4 sources · 7 days · First seen · Last updated

Retailers adopting Apple Wallet loyalty integrations

Overview

Retailers in Northern Europe are implementing digital loyalty card integrations with Apple Wallet to streamline customer experiences.

K-ryhmä in Finland integrated its Plussa loyalty card into Apple Wallet using NFC technology. This allows customers to use the card on iPhone and Apple Watch at K-ryhmä stores, replacing the previous method of scanning barcodes via an app. The company also introduced a digital membership option to reduce plastic consumption.

Following similar trends, Elgiganten in Denmark launched the ‘Elgiganten-passet’ for Apple Wallet. The company claims to be the first in Europe to implement this specific method, which allows customers to add the card via a single tap during Apple Pay transactions. This integration automates profile registration and digital receipt issuance, with plans to expand the service to Android devices in the future.

Entities

Apple · Peder Stedal · K-ryhmä · Elgiganten · Toni Jarimo

Timeline

  1. [BUSINESS] 2 sources
    Elgiganten launches digital loyalty card for Apple Wallet

    Elgiganten has introduced a new digital loyalty card for Apple Wallet, allowing customers to automatically register purchases and receive digital receipts when using Apple Pay.

  2. [BUSINESS] 2 sources
    K-ryhmä integrates Plussa loyalty card into Apple Wallet

    K-ryhmä has added the Plussa loyalty card to Apple Wallet, enabling NFC-based use on iPhone and Apple Watch and offering fully digital memberships to reduce plastic waste.

Sources

denoffentlige.dk · mobiili.fi · suomimobiili.fi · via.ritzau.dk