Elie Saab and H&M unveil designer collaboration

H&M and designer Elie Saab have unveiled their highly anticipated collaboration, which is set to launch on October 22. The collection features 55 items, including 35 women's models, 10 women's accessories, six men's models, and four men's accessories.

A centerpiece of the collection is a limited-edition bridal gown and hand-embroidered veil. The mermaid-silhouette gown features a corseted bodice, a dramatic train, and embellishments of glass beads and sequins. Elie Saab noted that including bridal wear allows a wider audience to experience his brand's aesthetic at a different price point.

The collection will be available in select international markets, including Paris, Dubai, and New York, as well as through H&M's e-commerce platform in Brazil. In Brazil, the full collection will be released simultaneously with the global launch at specific locations in São Paulo and Rio de Janeiro.