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4 clusters · 27 sources · 29 days · First seen · Last updated

Elie Saab and H&M fashion collaboration

Overview

H&M and the Lebanese haute couture house Elie Saab have announced a major fashion collaboration scheduled to launch on October 22, 2026. The collection will be available through select stores and online platforms. The partnership intends to bring Elie Saab’s signature aesthetic—defined by glamour, refinement, and modern luxury—to a wider audience. The collection is expected to include approximately 54 to 55 items, covering womenswear, menswear, footwear, and accessories. Design elements will feature embellished gowns, shimmering separates, structured tailoring, fine lace, gradient sequins, and signature monograms. H&M Creative Advisor Ann-Sofie Johansson described the collaboration as a “landmark event” that offers a “magical and ornate collection.” Elie Saab noted that the pieces were designed to serve various moments in a woman’s life while remaining true to his brand’s craftsmanship. As the launch approaches, the collection has been detailed to include 55 items: 35 women’s models, 10 women’s accessories, six men’s models, and four men’s accessories. A centerpiece of the line is a limited-edition bridal gown and hand-embroidered veil featuring a mermaid silhouette, a corseted bodice, a dramatic train, and glass bead and sequin embellishments. Elie Saab stated that the inclusion of bridal wear enables a wider audience to experience the brand’s aesthetic at a different price point. On September 28, the collaboration was unveiled at an event held at the Palais Brongniart in Paris. The showcase featured ready-to-wear garments, evening looks, and accessories, alongside musical performances by Robin S and various DJs. The event highlighted the collection's bridal piece, which includes an asymmetrical off-the-shoulder top paired with the mermaid-silhouette dress and veil. The release will target select international markets, including Paris, Dubai, Kuwait, Riyadh, and New York.

Entities

H&M · Elie Saab · Chambre Syndicale de la Haute Couture · Palais Brongniart · Beirut

Timeline

  1. [CULTURE] 4 sources
    H&M and Elie Saab unveil collaboration in Paris

    H&M and Elie Saab unveiled their collaborative fashion collection at the Palais Brongniart in Paris, featuring a surprise bridal reveal including a hand-embroidered veil and mermaid-silhouette gown.

  2. [CULTURE] 2 sources
    Elie Saab and H&M unveil designer collaboration

    H&M and Elie Saab have revealed a 55-piece collaboration launching October 22, featuring a limited-edition designer bridal gown and accessories available in select global markets.

  3. [BUSINESS] 2 sources
    H&M announces collaboration with Elie Saab

    H&M and Elie Saab are partnering for a new fashion collection launching October 22, 2026, featuring men’s and women’s apparel and accessories inspired by haute couture.

  4. [BUSINESS] 20 sources
    Elie Saab and H&M announce major fashion collaboration

    H&M and Lebanese haute couture house Elie Saab will launch a collaborative fashion collection on October 22, 2026, featuring embellished gowns, tailoring, and accessories for men and women.

Sources

20minutos.com.mx · diariodealmeria.es · diariodecadiz.es · diariodejerez.es · diariodesevilla.es · eldiadecordoba.es · europasur.es · evoke.ie · factqatar.com · grazia-magazin.de · huelvainformacion.es · invoga.com.br · letribunaldunet.fr · luxe.net · malagahoy.es · masalathai.com · nichemagazine.ca · outrarevista.com.br · panele.lt · publicidadymercadeo.net · santeplus.ma · story.rs · theindustry.fashion · tomandlorenzo.com · Tportal.hr · vitamagazine.com · zeromagazine.mx

This summary has been updated 2 times: see revision history