Energy drink market projected to reach $92 billion globally by 2026

The global energy drink market is experiencing significant growth, with Grand View Research estimating its value at approximately $85.3 billion in 2025 and forecasting an increase to $92 billion by 2026. This expansion is driven by lifestyles emphasizing high performance in sectors such as fitness, sports, and gaming.

In Vietnam, the market is also on an upward trajectory. Mordor Intelligence estimates the Vietnamese energy drink market will reach about $1.3 billion in 2025, with a projected growth to $1.88 billion by 2030, representing a compound annual growth rate (CAGR) of roughly 7.8%. Key drivers in the country include a young population, urbanization, rising disposable incomes, and the growth of esports and fitness culture. Red Bull remains a dominant player in the market share according to Euromonitor data for 2025.