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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 18 days · First seen · Last updated
Global energy drink market growth and regulation
Overview
The global energy drink market is projected to reach approximately $92 billion by 2026, driven by consumer lifestyles focused on fitness, sports, and gaming. In Vietnam, the market is expected to grow from $1.3 billion in 2025 to $1.88 billion by 2030, with Red Bull maintaining a dominant market share.
In India, the industry is expanding among professionals, students, and gamers, but companies face strict regulatory hurdles. New rules require products to be labeled as caffeinated beverages rather than using the term “energy drink,” and they are subject to a 40% GST. Meanwhile, in the United States, major players like Monster Beverage leverage global distribution networks, while Dutch Bros focuses on rapid expansion through drive-thru models.
Entities
Mordor Intelligence · United States · Dutch Bros · Grand View Research · India
Timeline
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[BUSINESS] 2 sourcesBeverage industry analysis covers energy drinks and coffee growth
The beverage market shows growth in India's regulated energy drink sector and through US-based companies like Dutch Bros and Monster Beverage.
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[BUSINESS] 4 sourcesEnergy drink market projected to reach $92 billion globally by 2026
The global energy drink market is projected to reach $92 billion by 2026, while Vietnam's market is expected to grow to $1.88 billion by 2030, driven by fitness and gaming trends.
Sources
aviaanaccounting.com · theascent.com