Esprinet Group brands to showcase AI and lifestyle tech at IFA 2026

The Esprinet Group will showcase a diverse range of products from its brands Celly, Nilox, and Muitomas at IFA 2026 in Berlin, held from September 4 to 8.

Celly is introducing its first collection of AI-integrated accessories. Key products include the AI Translator, a device capable of simultaneous translation in over 120 languages and automatic meeting summarization, priced at €139.99. The brand is also launching AI-enhanced True Wireless earbuds and over-ear headphones, alongside new home and office products such as lamps and wireless chargers.

Nilox is expanding into winter sports with the Fox Peak, a ski mask featuring an integrated camera, voice assistant compatibility, and blue light filtering lenses, priced at €299.99. Other Nilox offerings include smart eyewear models like Lapaz, the Onair Evo bracelet, the Kaimana aquascooter, and various electric mobility products.

Muitomas will present lifestyle-oriented products, including small appliances and stationery, marking the brand's expansion into new consumer categories.