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[BUSINESS] · Italy, Spain, EU · 6 sources

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Part of situation: EU packaging and greenwashing rules: Implementation and SME- (66 clusters)

EU and Italy implement strict new anti-greenwashing regulations

greenwashing sustainability certification EU consumer protection environmental regulations eco-labeling

New regulations are tightening the standards for environmental claims to combat greenwashing. Under EU Directive 2024/825, companies must now provide verifiable data to support any sustainability assertions made to consumers. This directive targets generic terms like ‘green’ or ‘eco-friendly’ and requires that environmental labels and seals come from reliable, independent certification systems. Reports indicate that approximately 22% of companies have already begun withdrawing imprecise environmental messaging in response to these shifting standards.

In Italy, new rules implemented on September 27 specifically impact the wine and spirits industry. The Italian Ministry of Agriculture has mandated that any environmental claims on labels or advertising must be concrete and provable. For example, a winery can no longer simply claim to be ‘sustainable’ without providing specific data, such as the exact percentage of energy sourced from solar panels. Furthermore, products cannot be marketed as ‘carbon neutral’ if that status is achieved solely through the purchase of carbon credits rather than actual emission reductions.

Entities

B Greenly · European Union · Florex · Francesco Lollobrigida · Italy

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] Approximately 22% of companies have already withdrawn imprecise environmental messages. www.merca2.es
  • [● 3 SOURCES] B Greenly provides an international standard for certifying the sustainability of music festivals. www.lacronicabadajoz.com · www.eldia.es · www.elperiodicoextremadura.com
  • [○ 1 SOURCE] Generic terms like 'green' or 'eco-friendly' are now subject to scrutiny and require justification. www.merca2.es
  • [○ 1 SOURCE] EU Directive 2024/825 requires companies to back environmental claims with verifiable data. www.merca2.es
  • [○ 1 SOURCE] Italy implemented new anti-greenwashing regulations for wine and spirits on September 27. www.vinetur.com
  • [○ 1 SOURCE] Products cannot claim to be 'carbon neutral' if the claim relies solely on purchasing carbon credits. www.vinetur.com

Sources

¿Palabras o hechos? Así se certifica que un festival de música es realmente sostenible [www.eldia.es]
¿Palabras o hechos? Así se certifica que un festival de música es realmente sostenible [www.lacronicabadajoz.com]
¿Producto sostenible o solo una imagen verde? Claves para comprar con mayor información [www.myt.connectab2b.com]
¿Palabras o hechos? Así se certifica que un festival de música es realmente sostenible [www.elperiodicoextremadura.com]
Italia prohíbe en el vino las etiquetas verdes sin pruebas [www.vinetur.com]
La directiva greenwashing obliga a probar cada afirmación ambiental: un 22% retira ya sus mensajes [www.merca2.es]