EU bans destruction of unsold clothing and footwear

The European Union has introduced new Ecodesign Regulation rules that prohibit large companies from destroying new, unsold clothing, shoes and accessories. The measures, which took effect this week, require firms to donate, discount or resell items that would otherwise be discarded, with limited exceptions for products that are unsafe, damaged, soiled or otherwise unsuitable for reuse. The ban targets an estimated 4‑9 % of textile products that are currently destroyed, accounting for up to 5.6 million tonnes of CO₂ emissions each year – roughly the output of two to three million average cars.

Industry groups, such as the German Textile and Fashion Association, argue the rule adds bureaucracy without solving fast‑fashion waste, while environmental NGOs warn that loopholes could allow firms to evade compliance through mislabeling. Small‑scale producers will face the obligations later, and the regulation includes provisions for donations to recognised social organisations. Public opinion appears supportive; a recent Austrian poll showed 94 % favour textile recycling. The ban forms part of the EU’s broader push for a circular economy and sustainable product design.