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[BUSINESS] · United Kingdom, United States, Canada, Australia · 2 sources

EU Entry/Exit System threatens up to 41 million tourists and $45 billion in revenue

The European Union’s new Entry/Exit System (EES) for Schengen borders could create three‑ to four‑hour delays for travelers. A WTTC‑commissioned survey of more than 2,500 visitors from the United Kingdom, United States, Canada and Australia found that about one‑third would likely avoid or cancel trips to Europe if such waits become routine. The analysis projects that up to 41 million arrivals and roughly $45.4 billion in tourism spending could be jeopardised for 2026.

Respondents indicated strong support for modernised, biometric border controls – 65 % backed the system after learning about it, while only 6 % opposed it. Yet awareness remains low, with 55 % having heard little about the EES and 49 % unsure of the required procedures. WTTC president Gloria Guevara described the EES as essential for security but warned that effective implementation will depend on coordinated digital pre‑registration (via the Travel to Europe app), extensive communication campaigns in key source markets, and fully operational border equipment and staff.

The study calls on EU member states to accelerate digital onboarding, launch broad informational outreach, and ensure all crossing points can handle the new biometric processes, aiming to preserve the region’s tourism appeal while enhancing security.