European produce importers expand seasonal fruit and vegetable assortments

Produce importers El Dorado Netherlands (EDN) and Elite Foods are diversifying their seasonal offerings across Europe.

Robert Blomsteel of EDN reports that while the conventional sweet potato market has faced oversupply, the organic segment has remained more stable. EDN is currently transitioning from the Dutch greenhouse vegetable season to Spanish supplies. Additionally, the organic pomegranate season in Turkey is approaching, with expectations of a positive season despite some local issues with fruit splitting due to rain.

Elite Foods, based in Belgium, is working to expand its reputation beyond its well-known Elite brand tomatoes. While tomatoes remain a core product, the company is increasing its focus on a broader range of greenhouse vegetables, including cucumbers, peppers, and eggplants, as well as fruits like Belgian pears and strawberries. To meet seasonal demand, the company utilizes imports from Turkey, Morocco, and Spain.